Dear all,

Background:
Nestle, a renowned FMCG has been serving Pakistani markets since 1988 with its numerous outclass products. Nestle is one of the top employers in Pakistan and has created many jobs in the local economy. While working with stake holders in governmental and non-governmental organizations Nestle is also trying to make a positive impact in the fields of Nutrition, Water, Environmental Sustainability and Rural Development. Not only ha s this but being a socially responsible firm, Nestle had always focused upon environment friendly operations, ethical business practices and showed great responsibility towards different communities.
The Case:Nestle with its numerous and eminent brands is equally famous among people of all ages. It has recently launched an out of the box campaign to raise awareness of the importance of hydration amongst children and named it as “Super Heroes Campaign”. Almost all children love cartoons as they are entertaining to see and they learn many things from them while being entertained at the same time. Considering this, Nestle has also changed the packaging of its 500ml mineralwater bottles by printing different cartoon characters on them in order to entice and attract kids.
The main theme of this campaign is to bring awareness regarding the vitality of water consumption among kids. As per Nestle, children nowadays are busy in a massive amount of
activities, with their minds and bodies occupied in work and play. They often forget to consume water, and even if they are thirsty, they may not actively seek it, this practice leads them towards dehydration. Proper hydration is necessary for kidsto stay vigorous and perform well at school and other parts of daily routine.
This Super Hero Bottles Campaign is all about encouraging them to drink more water for healthy hydration and helps them learn about the significance of drinking
the liquid.
Requirement:
After reading above case, you are required to answer following questions.
1)Which of the following marketing mix strategies do you think Nestle has focused upon in
this campaign?
(*Note: Just write down the name of strategy, and do not add any further text in this part).
a)Brand Placement
b)Brand Positioning
2)With your selected strategy, how do you think Nestle could maximize its brand fame by generating large amount of revenue?

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