MGT301 Principles of Marketing

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MGT301 Principles of Marketing

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assignment MGT301

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MGT301 FALL 2018 Assignment # 1 - Solution needed

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Principles Of Marketing Mgt 301 Final Term Paper’s Some Mcqs And Subjective Which I Attempted At 8 Am In The Morning Date 5th Sep,2018.

Started by Haider Malik.
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by + caмe4ѕтυdιeѕ Sep 8, 2018. 1 Reply

These Are Some Of Questions I Remember While Some Of Them I Have Given U An Idea That These Types Of Questions Were Present In The Paper So This Can Not Be Accurate Info.About Its Correctness 1st Check And Then Analyze This Paper But According To Me…Continue

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MGT301 Final Term Stuff

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MGT 301

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MGT301Ethics and Social Responsibility.. GDB REQUIREDContinue

MGT301 GDB Last Date 31st July, 2018

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Learning objectives: The main objective of this case base activity is to familiarize the students with the concept of Social Responsibility and its implementation in the real life scenario. Learning Outcomes: After attempting this case, student will…Continue

MGT301_ Principles of Marketing Solved MidTerm Papers By VUHelp

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MGT301 SPRING 2018 Want to need Solved assignment

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by Muhammad Anwar Tahseen May 17, 2018. 13 Replies

Dear all,Background:Nestle, a renowned FMCG has been serving Pakistani markets since 1988 with its numerous outclass products. Nestle is one of the top employers in Pakistan and has created many jobs in the local economy. While working with stake…Continue

MGT301 Assinment no 1 2018 Solution

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MGT301 Finalterm Papers from 17 to 28 Feb, 2018

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Hassan Ahmed Anwar . November 25, 2018 at 4:02pm

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2nd Sem
Syed Faraz Ali . January 31, 2019 at 9:40pm

Need help for GDB 1 of MGT301 (Branding Strategy)

Scenario:

The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established in Pakistan in 1948. Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the largest multinationals operating in the country. Unilever Pakistan Foods Limited sells consumer and commercial food products in Pakistan. The company offers various products of different categories including Food and Drinks, Personal Care and Home Care.

Surf Excel, a very well renowned brand of Unilever is recognized for its famous tagline ‘Daagtouachayhotayhain/Dirt is good’. Over the years, this brand of Unilever had worked really hard to build awareness on the significance of child learning through experience. Surf Excel has an ability to remove a wide variety of stains effectively, and this is the reason what gives its customers an extreme level of satisfaction. Due to its strong washing abilities and price factor, the prime target market of Surf Excel is relatively the middle income & high income groups of the society. Lately, in order to cater the needs of unattended segments of the society Unilever introduced another variant of detergent namely “Rin”; it contains yellowness fighters which offer whiteness and bring back life in daily wear clothes. Both of these brands are equally famous among their respective target markets. Unilever equally advertises both of these brands on regular basis.

 

 

Point of discussion:

After reading above case; which branding strategy you think Unilever selected by introducing “Rin” after “Surf Excel” in their product ranges and what benefits Unilever would have achieved with this move? You are required to give at least 5 logical arguments to support your discussion.

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Discussion Forum

assignment MGT301

Started by Syed Haroon Abbas.
Last reply
by + caмe4ѕтυdιeѕ Nov 28, 2018. 2 Replies

MGT301 FALL 2018 Assignment # 1 - Solution needed

Started by SALMAN ASGHAR.
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by Hamza Akram Nov 26, 2018. 2 Replies

MGT 301

Started by IJAZ KAZMI.
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by + caмe4ѕтυdιeѕ Jul 31, 2018. 1 Reply

MGT301 GDB Last Date 31st July, 2018

Started by Sąřƒřąƶ ƮąŁɨþ.
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by + caмe4ѕтυdιeѕ Jul 31, 2018. 1 Reply

MGT301 Assinment no 1 2018 Solution

Started by Muhammad Hasan.
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by _bisma-ch May 17, 2018. 1 Reply

MGT301 SPRING 2018 Want to need Solved assignment

Started by Waqas Tahir.
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by Muhammad Anwar Tahseen May 17, 2018. 13 Replies

MGT301 Finalterm Papers from 17 to 28 Feb, 2018

Started by + caмe4ѕтυdιeѕ.
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by + caмe4ѕтυdιeѕ Feb 23, 2018. 3 Replies

mgt301 gdb due date 29 jan 2018

Started by Nena Ali(M.com).
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by SAJID HUSSAIN Jan 29, 2018. 4 Replies

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