A beverage company is facing decline in the sale of one of its juice brand. Company feels that One of its client of juice brand is not giving a significant profit to the company. To analyze whether it will be useful for the company to continue the business with that client, a research is conducted by the marketing executive of the company.
Carefully read the above Scenario # 1 and give the answer of the questions.
1. Whether it is an applied or basic research?
2. Whether it is a descriptive, exploratory or explanatory research?
Scenario # 2
A production manager conducted a research on the employee's productivity. During his study, he observed that skill of the workers is not the only factor which influences the productivity, but the work sincerity is also important. Management style is another factor that influences the employee's productivity.
Identify the variables in the above Scenario # 2.
1. Dependent variable & Independent variable
2. Moderating variable