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MKT501 - Marketing Management

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MKT501 - Marketing Management

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MKT501 - Marketing Management Assignment No. 1 Solution AND discussion 1 Reply

MKT501 - Marketing Management Assignment No. 1 Solution Fall 2017 Due Date November 16, 2017  SEMESTER FALL 2017Marketing Management(MKT501)   Assignment No: 01Opening Date: Nov 10, 2017Due…Continue

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MKT501 gdb solution 1 Reply

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Assignment no 1 solution and discussion 1 Reply

ScenarioMcDonald’s marketing mix involves speckled approaches to meet business concerns in different markets around the globe. Marketing mix defines the strategies and tactics which are being used by…Continue

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1st Semester
Comment by imran abdul rehman on July 23, 2017 at 9:50pm

B # 1

Marketing Management (MKT501)

Due Date: July 25, 2017

Marks: 05

Topic: Pricing

NOTE: There is no grace period in case of GDB

Learning Objective: The objective of this discussion is to make the students able to understand the major pricing decision based on the overall situation of a company.

Learning Outcome:  After attempting this GDB, students will be able to understand the significance of pricing decisions from marketers’ perspective.

CASE:

Since the launch of first iPhone back in 2007, Apple has followed the strategy of its cofounder Steve Jobs to offer a small number of products and focusing on profit instead of market share by launching premium products at premium price.  Apple has used premium pricing strategy for almost all of its products until a recent strategic decision made by the management to target mid-range market of India.

Indian market is one of the fastest growing markets in smartphones. When the price of smartphones dropped worldwide in recent years, it raised in India by 3%. There is a huge demand of high end smartphones as people are willing to buy premium products but with the fact that the market is still price sensitive. Just like the world market, Indian market is also dominated by the low cost devices using Android Operating System.  IPhone had first launched its iPhone 5S in many emerging markets including India in 2013. Recently, Apple has decided to cut the prices of 5S devices in India from 280to280to230 – which is far less than the average selling price of an iPhone worldwide.  In India, the mid-range market segment (230to230to310) has expanded 158% in 2017. The strategy is to capture the mid-range market as well as to attract the customers toward upgraded devices like iPhone 7 which costs $750.

After cutting the prices of iPhone 5S in India, Apple focused to earn decent profit from the sale of these phones. Apple is using all measures to keep the production cost of iPhone 5S (in India) low by using old A7 chips, storage limited to 16 GB only and shunning some advanced features. A little marketing effort is made and devices are mostly offered online to reduce marketing and distribution costs.

Requirement:

In your opinion, Apple’s strategy to lower the prices and target mid-range market is right (when the company has positioned iPhone as premium product) or the company should have continued catering the high-end niche market?  (2marks)

Give two logical reasons to support your answer. (3marks)

Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

 


1st Semester
Comment by imran abdul rehman on July 23, 2017 at 9:49pm

solve karo na gdb mkt501 ke


1st Semester
Comment by imran abdul rehman on July 21, 2017 at 10:30pm

any one solve the gdb of mkt501 please do shere 


4th Sem
Comment by RafiQ Rana on April 13, 2013 at 6:43pm

where is handout

 

 
 
 

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