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Business and Technical English (Eng201)

 

Spring 2017

Assignment No. 1

Total Marks: 20

Lectures: 1-8

 

Instructions:

 

  • Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be awarded zero marks.
  • The assignments should be zoomed in at 100%.
  • Please avoid plagiarism; plagiarized work will be marked zero.
  • After the due date, the assignments submitted via email would not be entertained.
  • Please avoid submitting copied assignments; otherwise, such a case would be referred to the discipline committee.
  • The font color should be preferably black and font size 12 Times New Roman.

 

Q1. Imagine you are working as a deputy manager in ‘Universal Business Equipment (pvt.) Ltd.’. Your organization has organized an annual function where big announcements are expected from the Chief Executive. The mega day has approached and your name has been announced among the few fortunate people who have got 50% raise on their salaries. In the middle of your jubilation, you hear another announcement calling you on the stage to express your feelings about the increment. Oops! You are an introvert by birth and have never seen audience from rostrum and now you not only have to see them but to speak to them also and the worst thing is you have to speak IMPROMPTU. What will you say on the stage? Write your impromptu speech in 150-200 words.                                                                     (10 Marks)

Q2. Read the following passage carefully. Underline five signaling techniques mentioned in the passage. Which signaling technique do you think is the most important in making the presentation message clear, captivating and persuasive? Give TWO reasons to support your point of view.                                                                                       (5+1+2+2=10 Marks)

Any presentation requires a clear strategy or plan to help you reach your objectives. The aim is not to pass away twenty minutes talking non-stop and showing a lot of nice pictures. It is to convey a message that is worth hearing to an audience who wants to hear it. However, how many speakers really hold an audience’s attention? What is the secret for those who do? First, find out about the audience and why they need to know. Plan what you’re going to say and say it clearly and concisely.

A good speaker uses various signals to help hold the audience’s attention and make the information clear. One type of signal is to introduce a list with a phrase like There are three things we have to consider. The speaker then says what the three things are and talks about each one at the required level of detail. For example: There are three types of price that we have to think about: economic price, market price and psychological price. Let’s look at each of these in more detail. First, economic price. This is based on production costs and the need to make a profit… and the speaker goes on to describe this type of price. After that, he goes on to talk about the market price and so on.

Another signaling technique is to give a link between parts of the presentation. Say where one part of the talk finishes and another starts. For example, a well-organized presentation usually contains different parts and progression from one part to the next must be clear with phrases like That’s all I want to say about the development of the product. Now let’s turn to the actual marketing plan. This technique is very helpful to the audience, including those who are mainly interested in one part only.

Another type of signaling is sequencing of information. This usually follows a logical order, perhaps based on time. So a project may be described in terms of the background, the present situation and the future. Key words in sequencing information are first, then, next, after that, later, at the end, finally, etc.

Still another technique which helps to emphasize the key points is careful repetition. For example, As I’ve already said, there is no alternative but to increase production by 100 per cent or I’d like to emphasize the main benefit of the new design – it achieves twice as much power with half as much fuel.

The final technique concerns timing and quantity of information. Psychologists have suggested that concentration is reduced after twenty minutes talk without a break or change in activity. Furthermore, audiences should not be overburdened with technical details or given too many facts to remember. It is claimed that to ask people to remember more than three things in a five minute talk is too much. Any such calculations are probably not very reliable, but every speaker needs to think about exactly how much information of a particular type a specific audience is likely to absorb and plan accordingly.

 



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Replies to This Discussion

Answer 1 
Any presentation requires a clear strategy or plan to help you reach your objectives. The aim is not to pass away twenty minutes talking non-stop and showing a lot of nice pictures. It is to convey a message that is worth hearing to an audience who wants to hear it. However, how many speakers really hold an audience’s attention? What is the secret for those who do? First, find out about the audience and why they need to know. Plan what you’re going to say and say it clearly and concisely.
A good speaker uses various signals to help hold the audience’s attention and make the information clear. One type of signal is to introduce a list with a phrase like There are three things we have to consider. The speaker then says what the three things are and talks about each one at the required level of detail. For example: There are three types of price that we have to think about: economic price, market price and psychological price. Let’s look at each of these in more detail. First, economic price. This is based on production costs and the need to make a profit… and the speaker goes on to describe this type of price. After that, he goes on to talk about the market price and so on.
Answer 2


Another signaling technique is to give a link between parts of the presentation. Say where one part of the talk finishes and another starts. For example, a well-organized presentation usually contains different parts and progression from one part to the next must be clear with phrases like That’s all I want to say about the development of the product. Now let’s turn to the actual marketing plan. This technique is very helpful to the audience, including those who are mainly interested in one part only.
Another type of signaling is sequencing of information. This usually follows a logical order, perhaps based on time. So a project may be described in terms of the background, the present situation and the future. Key words in sequencing information are first, then, next, after that, later, at the end, finally, etc.
Still another technique which helps to emphasize the key points is careful repetition. For example, As I’ve already said, there is no alternative but to increase production by 100 per cent or I’d like to emphasize the main benefit of the new design – it achieves twice as much power with half as much fuel.
The final technique concerns timing and quantity of information. Psychologists have suggested that concentration is reduced after twenty minutes talk without a break or change in activity. Furthermore, audiences should not be overburdened with technical details or given too many facts to remember. It is claimed that to ask people to remember more than three things in a five minute talk is too much. Any such calculations are probably not very reliable, but every speaker needs to think about exactly how much information of a particular type a specific audience is likely to absorb and plan accordingly.



signaling technique is to give a link between parts of the presentation. Say where one part of the talk finishes and another starts. For example, a well-organized presentation usually contains different parts and progression from one part to the next must be clear with phrases like That’s all I want to say about the development of the product. Now let’s turn to the actual marketing plan. This technique is very helpful to the audience, including those who are mainly interested in one part only.

Another type of signaling is sequencing of information. This usually follows a logical order, perhaps based on time. So a project may be described in terms of the background, the present situation and the future. Key words in sequencing information are first, then, next, after that, later, at the end, finally, etc.

Still another technique which helps to emphasize the key points is careful repetition. For example, As I’ve already said, there is no alternative but to increase production by 100 per cent or I’d like to emphasize the main benefit of the new design – it achieves twice as much power with half as much fuel.

The final technique concerns timing and quantity of information. Psychologists have suggested that concentration is reduced after twenty minutes talk without a break or change in activity. Furthermore, audiences should not be overburdened with technical details or given too many facts to remember. It is claimed that to ask people to remember more than three things in a five minute talk is too much. Any such calculations are probably not very reliable, but every speaker needs to think about exactly how much information of a particular type a specific audience is likely to absorb and plan accordingly.

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Q 1
Ans

Irrespective of the method of delivery, the presenter must consider the following parameters in
preparing for the presentation:
 Knowledge of the audience
 Knowledge of subject
 Use of time
 Rehearsal
 Personal appearance and grooming.
Any presentation requires a clear strategy or plan to help you reach your objectives. The aim is
not to pass away twenty minutes talking non-stop and showing a lot of nice pictures. It is to
convey a message that is worth hearing to an audience who wants to hear it. However, how many
speakers really hold an audience’s attention? What is the secret for those who do? First, find out
about the audience and why they need to know. Plan what you’re going to say and say it clearly
and concisely.
A good speaker uses various signals to help hold the audience’s attention and make the
information clear. One type of signal is to introduce a list with a phrase like There are three
things we have to consider. The speaker then says what the three things are and talks about each
one at the required level of detail. For example: There are three types of price that we have to
think about: economic price, market price and psychological price. Let’s look at each of these in
more detail. First, economic price. This is based on production costs and the need to make a
profit… and the speaker goes on to describe this type of price. After that, he goes on to talk
about the market price and so on.
Another signaling technique is to give a link between parts of the presentation. Say where one
part of the talk finishes and another starts. For example, a well-organized presentation usually
contains different parts and progression from one part to the next must be clear with phrases like
That’s all I want to say about the development of the product. Now let’s turn to the actual
marketing plan. This technique is very helpful to the audience, including those who are mainly
interested in one part only.
Another type of signaling is sequencing of information. This usually follows a logical order,
perhaps based on time. So a project may be described in terms of the background, the present
situation and the future. Key words in sequencing information are first, then, next, after that,
later, at the end, finally, etc.
Still another technique which helps to emphasize the key points is careful repetition. For
example, As I’ve already said, there is no alternative but to increase production by 100 per cent
or I’d like to emphasize the main benefit of the new design – it achieves twice as much power
with half as much fuel.
The final technique concerns timing and quantity of information. Psychologists have
suggested that concentration is reduced after twenty minutes talk without a break or change in
activity. Furthermore, audiences should not be overburdened with technical details or given too
many facts to remember. It is claimed that to ask people to remember more than three things in a
five minute talk is too much. Any such calculations are probably not very reliable, but every
speaker needs to think about exactly how much information of a particular type a specific
audience is likely to absorb and plan accordingly.

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